Total Blonde Shampoo is specially formulated for daily shampooing of blonde, bleached or lightened hair. Helps preserve purity of color. Enriched with black caviar extract and contains powerful anti-oxidants (extract of pomegranate and tea tree), which contribute to maintaining sheen and hair color. Free of salts (sodium chloride) and rich in argan and macadamia extract. Contains elements exclusively formulated to care for the scalp, combined with aloe vera, chamomile and Vitamin B5. pH 5.5 balances the hairs acidity, leaving it refreshed, soft and pleasant to the touch. To complete hair care we recommend applying a Mon Platin Black Caviar Total Blonde Hair Mask once or twice a week.